Notorious B.I.G. is debatably the greatest and most influential rapper of all time. His untimely death brought sadness throughout the whole music community, as he was just beginning his ultimate takeover of the rap game. I imagined what would it look like if he were still alive, and releasing an album this year? The name of the album, “Let’s Do It Again” is named after the movie where he got the moniker “Biggie Smalls” from. Elements from the movie poster is present in the CD cover. The gold circle border is a variation of the poster, while the quote on the bottom of the album is a quote from Let’s Do It Again. The following content includes merchandise as well as promotional material.